2026 Agritourism Conference

Sunday, July 12 – Tuesday, July 14

Registration Fee: $150/person, includes Sunday reception & dinner, Monday bus tour, lunch and dinner, and Tuesday program sessions and lunch. Individuals may participate in only Monday’s bus tour ($80) or the Tuesday workshops ($70).

Registration is available online through Thursday, July 9. Registration after that time needs to be coordinated through Julie Waldrop (julie.waldrop@mofb.org // 573.893.1417). 

Hotel Details: The Inn at Hermannhof || 237 E. 1st Street; Hermann; 65041 || (573) 486-5199
Lodging Link: Rooms can be reserved using this link, using promo code: AGRICONFERENCE26. For those interested in reserving a house, please contact the Inn directly.

Agenda
Sunday, July 12
4 p.m. – 6 p.m. || Registration
6 p.m. || Welcome, Remarks by MOFB President Garrett Hawkins, Dinner and Program at Hermann Farm Stone Barn

Monday, July 13
Morning || Agritourism Bus Tour (locations include: Thierbach Orchard, Heritage Valley Tree Farm, White Mule Winery & BNB, Cool Cow Cheese, and more)
Evening || Farm-to-Table and wine-pairing dinner with the Missouri Wine & Grape Board at Hermannhof Winery Court

Tuesday, July 14

8 a.m. || Welcome & Coffee with Exhibitors
8:30 a.m. || Building Your Agritourism Brand through Social Media (Elise Luebbering, Evergreen Media)
9:45 a.m. || Navigating Taxes for Your Agritourism Business (Sarah Burnett Pierce, Moxie Tax Solutions)
10:45 a.m. || Growing Rural Missouri through USDA Investments (Ben Baker, State Director of USDA Rural Development)
12 p.m. || Lunch & Program (What Flew … What Flopped)
1:15 p.m. || Exhibitor Sharing / Sponsorship Recognition
1:45 p.m. || Protecting Your Agritourism Business: Key Liability Considerations (MOFB Insurance Team)
2:30 p.m. || Adjourn

Educational workshops (topics include: marketing, risk management, USDA Rural Development resources for agricultural business, and more) and vendor networking at Hermannhof Festhalle.

Vendors: Limited vendor spaces are available at the host hotel during dinner on Sunday evening and throughout the workshop sessions on Tuesday afternoon. Contact Julie Waldrop to reserve a space.

Contact Julie Waldrop (573-893-1417) for additional details regarding the conference.